Practices
Crossfield Associates has been retained by law firms and corporations representing a wide variety of industries. Our particular focus on the use of consumer research techniques in complex litigation offers clients unique perspectives and insight in the following areas:
Intellectual Property and Lanham Act Litigation
- Likelihood of Confusion
- Secondary Meaning
- False and Deceptive Advertising
- Trademark Dilution
- Reliance on Marketing Communications
- Commercial Success
Class Action and Antitrust Litigation
- Class Certification
- Reliance on Marketing Communications
- Market Size and Market Power